Conversational Marketing

Just as the name suggests conversational marketing wins customers through two-way engaging conversations between businesses and customers. This kind of marketing is fast taking over the marketing space.

In this guide, we will show you all about conversational marketing, its benefits, and examples.

Conversational Marketing

Many businesses use conversational marketing to establish customer relationships, enhance their customer experience and achieve brand growth. This kind of marketing works with one-on-one interactions in real-time using multiple channels.

With conversational marketing, you customize your online customer experience and have better customer interactions. This will lead to better relationships with your customers. Conversational marketing uses AI systems like live chat, chatbots, and messaging apps to drive these conversations.

Any kind of two-way communication can be classed as conversation. What we are trying to say is those phone calls with your customers and email chats amongst others are part of conversational marketing.

In conversational marketing, you have to understand what channels your customers like to stay on and drive your conversations along the pattern of the channel. That way the customer can resonate with the conversation, right? Exactly what we thought.

10 Conversational Marketing Software

Conversational marketing software is used to drive home the purpose of conversational marketing. With this software, you can engage your customers with personal conversations and ease them into buying your products.

Ten of the best conversational marketing software include:

1.       Hubspot marketing hub.

2.       Intercom.

3.       Active campaign.

4.       Qualified.

5.       Birdeye.

6.       Drift.

7.       Mobilemonkey.

8.       Podium.

9.       Manychat.

10.   Chatfunnels.

Conversational Marketing Benefits

Unlike traditional marketing which uses methods that customers have learned to ignore, conversational marketing is driven by relevant and meaningful conversations with customers across different channels.

This means that it will have more benefits, right? Exactly. Some of the benefits of conversational marketing include:

Availability

With conversational marketing, you can achieve more availability beyond conventional working hours. This is something your customers will appreciate because you are available to solve their issues whenever they need you to. You can use AI-powered bots to answer your customer queries whether it is early before working hours or late into the night.

Won’t you get better results with this method? Of course, you would.

Forging better relationships

With conversational marketing, you know your audience on a personal basis which means that you will get valuable information through this means. You get to know your customers better and can use their language to talk to them better. This will lead to better relationships, right? Exactly.

Humanizing your business

When you use live chats and bots alongside your social media channels, your conversations with your customers become seamless. The conversation will be like the customer is talking to a real person and you can eliminate generic responses that can infuriate your customers.

Conversational Marketing Examples

Sephora’s virtual artist

This innovative AI platform allows the customer to see how Sephora’s makeup looks on them. They get to upload their selfies and apply different makeup as they want on their faces. This is fun and exciting, right? Exactly. This is how Sephora has incorporated conversational marketing in her makeup product line.

eBay Google Assistant app

This assistant helps eBay customers browse easily through their shopping inventory. Customers can also relate their search requests to the assistant app through voice commands.

Domino’s Anyware

Anyware allows you a seamless order through Domino’s menu. With a single click or voice, this AI technology has made it easy to place and track your order from Domino.

Conclusion

Conversational marketing is revolutionizing how businesses relate with their customers. A lot is changing and you need to stay adept at the current market trend. Our guide helps you do just that. Read through and stay updated.