Email Marketing Case Study: Circuits TV Website Launch Campaign

Circuits TV is Africa’s premier virtual cinema and streaming platform, focused on bringing blockbuster African films to a digital audience. As part of its go-to-market strategy, I led the end-to-end email marketing campaign that supported brand positioning, community building, and user acquisition.

Project Goals

– Build a pre-launch waitlist of highly engaged users
– Position Circuits TV as a premium digital cinema brand
– Generate excitement and educate the audience about product features and value

My Role

As the email marketing strategist and copywriter, I was responsible for ideating, writing, and overseeing the rollout of the campaign. This included:
– Crafting high-converting subject lines and body copy
– Segmenting email lists based on user behavior and interest
– Coordinating with the design and development teams for template creation
– Analyzing open rates, click rates, and conversion metrics

Strategy & Execution

The campaign followed a three-phase structure using zoho campaigns.

1. Pre-Launch Warm-Up: A series of storytelling-driven emails introducing the concept of a ‘virtual cinema’ and showcasing the brand’s voice.
2. Launch Sequence: Feature highlights, trailers, testimonials, and clear CTAs driving users to join the waitlist.
3. Engagement + Retargeting: Reminders, exclusive content previews, and urgency-driven messaging to convert remaining prospects.

Results & Performance

– Total waitlist signups: 20,000+
– Average open rate: 38%
– Click-to-open rate (CTOR): 29%
– Most engaging email achieved a 51% open rate
– Feedback showed users felt the emails were both “cinematic” and informative

Victoria Ogunwemimo

Marketing & Brand Strategist

I’m a 360° marketing and content strategist with a focus on content-driven growth. I create and execute full-funnel marketing strategies across content creation, content writing, email marketing, social media, PR, and brand storytelling. Whether it’s crafting compelling campaigns or building communities online, I help brands connect with the right audience and convert engagement into action

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