Why Building in Public is the Best Career Move You Haven’t Made Yet

ByAdaobiora Okolo

In an age where visibility drives opportunity, building in public is no longer just a buzzword—it’s a strategy. Whether you’re a founder, freelancer, or full-time creative, sharing your process online can help you attract the right audience, forge meaningful connections, and learn faster through real-time feedback.

So what does “building in public” really mean?

At its core, it’s the practice of sharing your work, progress, wins, failures, and insights transparently—on platforms like LinkedIn, Twitter, or even Medium. Instead of waiting for perfection, you take people along your journey.

Why it works:

  • Authenticity breeds trust. People connect more with real humans than polished brands.

  • Visibility creates momentum. Sharing your process consistently keeps you top-of-mind.

  • You become a resource. Every lesson you share could be the answer someone else is Googling.

You don’t need to be an expert. Just honest. The world doesn’t need more perfection—it needs more people showing up.

So start small. Share a lesson from your last project. Post about a challenge you’re working through. You’d be surprised how many people will say, “Same here.”

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Adaobiora Okolo

Content Writer | Story-Driven, Strategy-Led | Building Honest Brands with Words

I'm Adaobiora Okolo, a content writer who blends strategy with soul. I create engaging, story-driven content across personal growth, mental health, thought leadership, and brand identity. My style is honest, insightful, and purpose-led—whether it’s a blog, social post, or brand copy. With a background in medicine and a heart for impact, I write to connect, not just to convert.

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