TrustPilot Whitepaper Draft

HowProduct Specific Reviews Can Help You
Increase Brand Awareness, Build Better Social
Proof, And Drive In More Sales.
Your customer’s reviews are often the social proof needed to attract new customers and drive in
more sales for your business.
For most e-commerce businesses being able to turn customers content/reviews into sales can
be the key to moving from average or low sales to getting that consistent big sale
If you run an e-commerce business or saas company then the brief information shared below
will be one of the most valuable pieces of information you’d ever get in regards to free customer
marketing for your business.
WhyProduct Specific Flows Generate More Customer Content That
Ultimately Result In An Increase In Sales.
With more and more people now turning online to do most of their shopping the e-commerce
industry has really taken off this past decade, with the recent lockdowns these numbers vastly
increased.
While this may mean good news for most online business owners it also means that most online
consumers and now more skeptical than ever.
Customers no longer just trust a company’s reviews but are looking for more specific reviews for
specific products from fellow customers.
Let’s think about Amazon for a minute one of the reasons why they are the no1 e-commerce
business is because customers can often find specific product reviews and testimonials from
their fellow customers on their website.
So if you are selling a shirt that comes in both short sleeve and long-sleeved variants a
customer who wants to buy the long-sleeved variant wants to see specific reviews for that
specific shirt.
Did it fit them?
Was the fabric durable?
Did the shirt come as described?
They don’t just want to make a buying decision based on the manufacturer’s review. They want
to hear from other customers who have used the same product.
Another reason product-specific flows are so important is that they allow
you to ask specific questions about specific products when collecting
reviews from your customers.
With a product-specific flow, you can use one sale to generate 3 customer content for your
business and have your customers give you free marketing.
You can collect a Company review, a product review, and an experience survey all from a single
order.
These flow and request forms can be customized to request reviews for specific products.
Customers who buy a long-sleeved shirt can have different flow questions than one who bought
a short-sleeved shirt.
This gives you the opportunity to gather more user-generated content
Increase repeat purchases by using coupons to motivate customers
to leave reviews, submit photos, record video testimonials, or answer
product questions.
Coupons are one of the best ways to convince your customers to take time out of their busy
schedules and leave reviews on your product.
You can also use coupons to show customers how much you appreciate their reviews.
Another way coupons can be used is to send traffics and reviews to products without little or no
reviews. This helps bolster SEO and draw attention to that product.
But doing all of this eats into productive hours that could be better spent running your business
which is why you need a tool that automates review collection and posts the best ones across
the internet or you.
But how do you get a platform that automates specific review collection and lets your customers
do this FREEmarketing for you?
How do you make sure these reviews being sent out are actually, well, GOOD?
Stick with us . . . we’re
getting there…
HowTrustspot Automates Your Review Collection
Trustspot is an all-in-one user-generating content collection platform that helps you collect
customers’ reviews, photos & video feedback, and questions and then display that content on
your website and the internet to help build social proof, SEO, customer engagement and
ultimately grow your business at a faster rate.
Trustspot seamlessly integrates with your favorite platforms to automate and expand your
review collection process…
You can connect e-commerce platforms like Shopify, magneto, woocomerce BIGcommerce, etc
You can also connect marketing automation and loyalty programs platforms like Zapier, Klaviyo,
Lootly. Etc
You also have the ability to connect via API if your website runs on a custom platform
Truspot makes it a lot, easier for you to collect more insightful user-generated content in less
time and with less work.
Customer content that brings in sales!
When it comes to getting reviews and insightful user-generated content or specific products and
companies thousands of businesses trust Trustspot.io for this.
Wehelp highlight your customers’ voices on your website and social media profiles to build trust with new
customers and drive sales by automating the capture of reviews and turning them into click-driving visual
masterpieces.
Here’s how the #1 most trusted source for eCommerce reviews
collection brings life to customer reviews, product reviews, visual
marketing tools, coupons, and SMS − and does it all under one platform.
1. Collects reviews from your customers and displays them on
your site in eye-catching, scroll-stopping visual designs and
layouts.
No more time is spent chasing down customers for a good review or struggling with how to feature
your best
testimonials. TrustSpot automates the review request process, upsells with similar products, and
displays reviews in a way that gets potential customers to buy from you.
2. Bring your site to life with authentic photos and videos from
your current customers, thereby building valuable trust with
potential customers.
Put your customers to work! User-generated photos and videos help other customers see exactly
how your product or service will benefit them, how your clothes fit on someone like them, and how
the products look when they aren’t under studio lighting– all of these help build trust and likability
without any extra work on your end.
3. Increases repeat purchases by using coupons to incentivize
customers to leave reviews, submit photos, record video
testimonials, or answer product questions.
Incentivizing your customers to leave a review, not only increases your chances of receiving a
review– it also increases your chances of a positive review!
Product responses and feedback can help answer future customer questions and help push a
customer from consideration to making a purchase.
4. Follows up via SMS messaging and directly increases your
review capture rate for those who have not engaged with emails.
Persistence is key. Just like abandoned cart emails increase your sales, we follow up with your
customers multiple times to secure a review.
5. Shares your stars to popular search engines (e.g., Google).
Weensure your reviews are shared across every channel, so no matter where a customer finds you,
they see you with your best foot forward. SEO content created by your customers drives new in new
sales from your marketing channels.
6. Post your best user-generated content directly to your social
media profiles.
Connect your TrustSpot account to Facebook and automatically post your best reviews to your
page, collect Instagram posts, and instantly add the posts to your website to create the ultimate
User-Generated Content experience.
.
7. Requests feedback and questions on products from customers.
Product responses and feedback can help answer future customer questions and help push a
customer from consideration to making a purchase.
8. Integrates seamlessly with your current business tools.
Shopify, WooCommerce, Facebook, Google, Instagram, Magento, Aftership, and more.
So if the idea of getting free marketing content from your customers appeals to you then
subscribe to any of truspots paid plans.
If you subscribe to any TrustSpot by {DATE} and you’ll receive 50% off 3 months of Experience Surveys
after the first month.
[YES I WANT TOAUTOMATEMYCUSTOMERSREVIEWS]

Chisom Nzerem

B2B & B2C SaaS Copywriter | Turning Features into Benefits that Convert

I’m Chisom Nzerem — a Nigerian copywriter who believes good writing should sound less like a sales pitch and more like a real conversation. I help brands (especially SaaS and digital-first businesses) turn boring features into juicy benefits that people actually care about. Whether it’s web copy, emails, or blogs, I write to make readers feel seen and ready to take action. When I’m not writing, I’m probably overthinking headlines or mentally rewriting billboard ads. I don’t do fluff — I do copy that connects and converts.

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