Niche Blogging

So, say you have decided to start blogging, that is a great step but you must know that there are several ways to go about it. You can decide to go for a generalized blog where you can just create content about everything and anything. What this means is that you don’t have anything your blogging activities will be focused on, it will just be random things.

You can also decide to start with something more profitable, tested, and trusted which is niche blogging.

So, what exactly is niche blogging?

Niche blogging has to do with creating a blog to cater to a particular niche market. This kind of blogging activity is targeted toward a specific area which could be a geographical location, ethnic group, or even an industry.

So, say you created a blog for just feeding bottles, and you start creating content about the features of feeding bottles, the best feeding bottles around, the best shopping websites for feeding bottles, and so on; this is exactly what niche blogging is.

So, having a niche blog will mean that you write about just one thing with one purpose in mind. Another example of niche blogging will be having a blog that is dedicated to the top five list of household items. It is that specific.

In terms of the modern trend of blogging, niche blogging has been fine-tuned to mean a particular genre that is narrowed down. Sticking with our established scenario, feeding bottles is a niche within another niche which is babies’ utensils. Niche blogging in recent times has been about narrowing down niches.

Why then will niche blogging be an important decision?

As a blogger without much experience, you might want to favor blogging around a wide range of topics. However, professionals tend to cater to a particular niche and that is what helps them become popular. With niche blogging, you will be seen as an expert in the particular niche that you have decided to focus on.

So, let’s continue with the feeding bottles scenario that we considered earlier. You will be considered an expert with feeding bottles. When anyone is looking for anything around feeding bottles, your name just comes to mind. However, this won’t be the case when you just blog about everything and anything about babies.

This will help you establish yourself as an expert around a niche rather than just a random blogger.

So, let’s consider some of the reasons why niche blogging will be the next important decision you will be making as a blogger.

• Niche blogging gives you more audience.

Niche blogging will be a great option when you want to set out blogging. What niche blogging will help you achieve is to cater to the minimum set of targeted audiences. You will be able to develop a loyal set of audiences with niche blogging.

• Niche blogging helps you attract quality advertisers.

When your blogging activities are around a niche, you will have a loyal audience that is looking for information about a specific niche. Then, advertisers who sell a product in that niche that you cater to will start reaching out to you to place adverts on your blog.

In our feeding bottles scenario, companies or brands that sell feeding bottles could start reaching out to you to sell their bottles on your blog. This is because you have developed a set of loyal followers in that niche.